Work Experience

Roche Diagnositcs

Communications Manager, Global Diagnostics – October 2022 - June 2023 

Lead for all internal site communications for Roche Bay Area sites (Santa Clara, Pleasanton, San Jose).

  • Led internal site communications strategy for Roche Bay Area sites, supporting over 4000 employees.

  • Editorial strategist for internal blog, which reached over 23,000 employees across the globe. 

  • Implemented a strategy to create a robust virtual community, reducing reliance on email.
    Launched a site-employee newsletter to promote internal blog content, which had an average open rate of 3000. 

  • Developed content for and launched a new employee orientation process (“Roche Foundations”), onboarding over 70 employees during the pilot phase and engaging leaders from DEI, People and Culture, Facilities, Events, and Communications for support.

  • Established operational processes for site communications, resulting in a 20% consolidation in employee comms.

  • Partnered with Business Resource Group (BRG) Lead to support DEI communications at Roche.

  • Led geographically local crisis communications and conducted employee persona research to support creation of audience-specific content. 

Lyra Health

Corporate Communications manager – December 2021 - September 2022

Content Marketing Specialist – August 2020 - December 2021          

Owner and strategic leader for all owned external channels; focus on Lyra blog and organic social media platforms. Developed company’s first internal communications programs, including crisis communications framework. Promoted in December of 2021. 

  • Owner and editorial strategist for all owned media channels, including Lyra blog and organic social media platforms. 

  • Set strategic editorial direction for company blog, resulting in a 57% increase in page views and a 62% increase in time on page. Supported SEO best practices and strategy. 

  • Developed and executed social media strategy, achieving a 131% increase in followers and a 93.7% increase in total engagement.

  • Led and participated in organic social media and other content marketing campaigns and established operational processes for campaign teams. 

  • Established a cross-functional crisis response team and process framework.

  • Developed messaging frameworks, alignment best practices, and analyzed content performance.

  • Contributed to DEI-related internal and external communications.

Oxygen

Content Marketing and Communications Manager – March 2019 - June 2020          

  • Editorial strategist for all owned external channels, including Oxygen blog and social media platforms.

  • Developed written long-form marketing content and supported marketing campaigns.

  • Produced company commercials and managed content creation, including directing 10 commercials and series.

The Scleroderma Research Foundation

Marketing and Communications Manager – September 2018 - March 2019

Manager of owned and earned media at the Scleroderma Research Foundation (SRF). 

  • Led foundation’s first wholistic rebranding campaign in 15 years and first website update in 4 years, including integrating SEO best practices into web content. 

  • Led editorial strategy for content creation and development for patient advocacy, outreach, and awareness, reaching 5000 patients and advocates nation-wide. 

  • Led multi-channel content creation and marketing campaigns for charity fundraisers. 

  • Managed paid and organic social media platforms.

Eonite Perception

Communications Associate – August 2016 - August 2017

Year-long, pre-graduate school fellowship that supported CEO and Marketing Director at Eonite, a virtual and augmented reality positional tracking startup based in Silicon Valley. 

  • Wrote blog content for company website, using SEO best practices. 

  • Supported PR and marketing content development, resulting in positive coverage by top technology publications and analysts.

  • Assisted in the planning of company presence at CES 2017. 

DoZen

Communications & Content Contractor – June 2020 - August 2020; August 2022 - January 2023

Intermittent and ongoing relationship as a communications management and content marketing contractor with DoZen, an enterprise internal communications platform. 

  • Developed initial editorial strategy for company launch. 

  • Provided communications management and content marketing services.Writing B2B content for DoZen website and blog.  

  • Developed company Brand Book, B2B content, and social media content kick-off. 

  • Supported sales enablement and earned media content development.

Contracting Experience

Additional Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign 

Wordpress

Squarespace

Staffbase

Mailchimp

Google Analytics

University of Cambridge

2017-2018—MPhil Education, First Class; Critical Approaches to Children’s Literature 

University of Southern California

2013-2016—B.A. Cum Laude English Creative Writing and
Social Sciences with Emphasis in Psychology 

Education